Social media marketing can help increase brand awareness, brand recognition, and sales while improving your relationships with customers.
A good quality Social Media plan can help grow your followers and reach more people and show be part of your marketing strategy. Your brand needs to be personable, post engaging content and be educational in in your industry, brand and products.
What is a social media content plan?
Creating any good social media content requires a plan. An effective plan consists of different types of content on different social media platforms depending on your audience with posts about blogs, video content, and story like content.
How to create a social media plan
Know your audience
Understanding who your audience is will help you decide what types of posts will do well and what platforms to focus on. Generally, B2B businesses do well on Facebook and LinkedIn while e-commerce is better on Instagram or TikTok. The key aspects to look at which can help you build a buyer persona are:
– Age
– Gender
– Education
– Income
– Interests
– Location
Set goals
Your business needs to have goals to help measure the performance of the strategy, some goals could be:
– Brand awareness
– Website traffic
– Lead generations
– Engagement
Perform competitive analysis
The best businesses to learn from are your competitors, as they will have similar audiences, provide insight into what platforms they use and the type of content they produce. Spend some time discover what your competitors are doing, do they blog and what content gets a lot of attraction.
Gather content
On your own website you will have content already created, this content can be repurposed for social media and is a way to get traffic to your site. If you have blogs on your site, you can turn the blog into video or infographics. The types of social media content you can produce:
– Blogs, articles and guides
– Links to external content
– Images
– Videos
– Video Stories
– Live Videos
– Infographics
– Announcements
– Contests
Develop a content creation plan
Set aside time every month to develop content for the next month and create quality designs. Don’t worry you don’t need to be a skilled designer as there are plenty of online tools to use like Canva, Adobe spark or Visme.
The content you create can be from your website, your blog, inspired by your followers, looking on Pinterest, Forums, Feedly, Buzzsumo or Google search. You want to be able to create interesting, educational and informative posts.
Create a calendar
If you plan to post on multiple platforms, using a schedule management platform like Later, Hootsuite, Sprout Social or Buffer. This will help you stay on top of when you have content going out, analysing how effective the posts are and work out the best time to post.
Evaluate content
Once you have put content out, it’s important to analysis your content and how it performed. You will be surprised what you can learn and how a few changes can help engagement can be increased.
When you are putting your plan together each month, spend some time looking at the previous months content to help influence the content you post.
If your in need of Social Media Management support get in touch 0800 1017 150 or email us help@supportonthespot.co.uk
