Do you have a website?
Are you struggling to get more leads from your website?
Your website can look professional, really showcases what you have to offer, and your branding is consistent. But struggling to get more website enquiries is a challenge many people have.
We have put together some helpful tips and ideas for you to try to help you increase those enquiries:
Include your number and email in the header
On your website it’s a good idea to include your phone number and an email link in the header, as it makes it more visible for users. It’s an easier way for users to get in touch, not go looking for contact details and by giving them two methods of communication it can help users get in contact the best way they can.
Check your site speed
Did you know that 40% of people leave a site if it doesn’t lad in 3 seconds. This has a big impact on how many enquiries you will get. Check your page speed using one of these free tools:
Optimise your contact form
On too many enquiry forms there are a lot of fields to complete. This can be very off putting to people as people don’t want to spend their time filling out a long form or aren’t giving away too much personal information.
Make sure your simplify the process and only ask for essential information.
Responsive web design
More than ever people are using their phones to interact with websites, so it’s important that your website is mobile friendly, with compressed images and easy navigation.
If you need a little help with checking if your site is mobile-friendly try one of these free tools:
Effective navigation
When it comes to navigation of a website it’s important that it is simple, consistent and easy to use. By providing a simple navigation it can lead to an increase in enquiries and potential sales. There are a few ways to help improve your sites navigation:
- Include text links
- Have a site map in the footer
- Have a search bar at the top
- A drop-down menu
Call-to-action
Use Call-to-actions where you can, as they are a good way to signpost customers to the right place or to help motivate them to do a particular action. Make sure when using CTAs they stand out on the page by making using large font, different colour, animated and any way to make them obvious.
The type of wording for a CTA needs to be strong and commanding, so using CTAs like:
- Click
- Download
- Try now
- Find out more
- Join
- Discover
- Sign up
If your in need of Website support get in touch 0800 1017 150 or email us help@supportonthespot.co.uk
