RK Accountancy also known as ‘RK Group’ specialists in financial recruitment consultancy operating in the Northwest, exclusively in the specialism of finance including accountancy, industry and commerce, public practice and public sector & not for profit across the part qualified and qualified marketplace.
Website Redevelopment and Design
SOTS was tasked to update and redevelop RK’s website, as RK were looking to upgrade the design and functionality of their current site, as well as web hosting and website maintenance. When redeveloping their website, we wanted to add functionality and enhance the user experience by adding features to optimise their business practices and help them reach a larger audience of potential candidates and clients who are actively searching for jobs or talent online. For example, adding elements such as:
- Job Search: Designing search functionalities allowed us to integrate job search possibilities, making it easy for users to view relevant job opportunities and find relevant positions based on their search, skills, and other attributes like the desired industry.
- Registration: Incorporating a registration/ CV upload functionality streamlined the process for RK’s candidate management process. At SOTS we know the importance of a quick and effective user journey, so by implementing an easy-to-use submission form, we elevated RK’s opportunity to receive CVs and spark candidate interest.
With RK looking to upgrade the design of the website, we utilised a simple, yet effective, design throughout to allow for a user-friendly experience when incorporating interactive elements. By reflecting RK’s brand identity, we were able to redesign the website to improve drive engagement, while also conveying the company’s mission, vision, and commitment to delivering an exceptional service to their clients and candidates.
Social Media Management
AT SOTS, we understand that connecting with your audience is what sets your business apart from others, with RK being a recruitment company this is even more important. With SOTS managing RK’s social media across platforms, such as LinkedIn and Facebook, we were able to elevate their online presence and expand their reach to potential candidates and clients.
Achieving statistics such as a 78.4% increase in page views and a 75.6% increase in unique page visitors on their LinkedIn, we successfully used their platforms to advertise services, available jobs and candidates to their audience.
Incorporating design principles into our social media strategy enhances the overall effectiveness of our social media management for our clients. Therefore, by maintaining a consistent brand identity across RK’s platforms with recognisable graphics, we reinforced their brand recognition and trust among their audience.
